For someone old, white and male — and few are pastier or balder than I — gender politics can be a black hole. Wading into any conversation regarding the accomplishments, ambitions or tribulations facing our female partners is to risk accusations of contempt, condescension or, worse yet, mansplaining (for those of you who really are whiter and pastier than Yours Truly, mansplaining is, for lack of better words, condescension lite, the act of patronization disguised as explanation).
I remember like it was yesterday, even though it was years ago; lying flat on my back, more than a little dazed and confused, smack dab in the middle of Church Street not far from The Village’s busy Wellesely intersection. Time seemed to grind to a halt. Although it was only seconds since I had been flipped off my Yamaha R1 on my way to a business lunch, I had managed to run through an entire compendium of consequences to my sky-ground-sky-ground experience.
Quick, what is the fastest Ducati motorcycle to 100 kilometres per hour? Did you guess, the 1299 Panigale? Close but no cigar. By most accounts, it’s a close second. The fearsome MotoGP Desmosedici? Well, almost; its sub ten second quarter mile is plenty quick, second only to Kawasaki’s supercharged H2, but for that quick burst off the line, it’s some way down the list, all its horsepower blunted initially by a tall first gear.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".