Sometimes novelty fast foods can seem less about killing a hunger than creating a buzz. You might be more likely to eat them on a dare, rather than to satisfy a craving. Perhaps more important, you might not even eat them but if you post a picture of it on Instagram the restaurant brand still wins. Tim Hortons’ latest offering to American customers in five states, in honour of Canada Day, is a maple doughnut smothered with potato wedges, gravy and cheese curds.
Somewhere along the path where it defined the ‘athleisure’ retailing phenomenon, Lululemon lost some brand magic. Now with a major cause-based ad campaign that takes yoga away from the mat, the Vancouver yoga wear retailer is fighting to win it back. A global success story, Lululemon was instrumental in making gym clothes acceptable away from the gym. But in recent years, with the explosive rise of online shopping, all retail brands have had to rethink what they sell and how they sell it.
A few years ago, most companies could get away with knowing absolutely nothing about social media marketing, or even social media networks themselves. Of course, this is no longer the case. Globally, there are now around 1.5 billion regular Facebook users, and that number is growing every single day.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".