Somewhere along the path where it defined the ‘athleisure’ retailing phenomenon, Lululemon lost some brand magic. Now with a major cause-based ad campaign that takes yoga away from the mat, the Vancouver yoga wear retailer is fighting to win it back. A global success story, Lululemon was instrumental in making gym clothes acceptable away from the gym. But in recent years, with the explosive rise of online shopping, all retail brands have had to rethink what they sell and how they sell it.
If you've written a sentence like "the firm is escalating its scalable platforms to leverage best practices and create new paradigms for an outside-the-box solution," I'd like you to close your laptop and never open it again. Business jargon is like kudzu in a Georgia garden - everywhere and hard to kill.
A few years ago, most companies could get away with knowing absolutely nothing about social media marketing, or even social media networks themselves. Of course, this is no longer the case. Globally, there are now around 1.5 billion regular Facebook users, and that number is growing every single day.