One of the perennial defences for television executives when confronted with the claims their programmes were the cause of society’s ills was a robust defence. Television, they said, gleefully was a reflection of society. In the 1940s sociologists just getting used to television as mass media put forward the hypodermic needle model. The media was like an injection into the unwilling minds of zombie viewers, who couldn’t help themselves.
NB What’s caught the audience’s attention? Find out at the end of this article. It was the moment that changed everything. If you’re a freelance photographer, seasoned content maker, amateur filmmaker, its impact on you was profound in ways still unfolding. Stay with me, as I explain from a key note I delivered at London’s leading independent media club, the Front Line Club about an empirical and trend extrapolated look at tomorrow’s storytelling.
Those who know, acknowledge television news is a busted flush, at least in its current form. It was a brilliant piece of reportorial engineering when it was born. Its progenitors, and there were many incubated, prototyped and refined the idea to be what is today. Its development from the 50s, 60s and so on is a lesson in changing to stay the same. The 60s saw the emergence of the news package, the 70s a turn in electronic equipment and technology. By the 80s electronic news meant instant broadcasts.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".