Cocktails, much like characters, extend from archetypes. It's variations on the tried and true (and familiar) that primarily populate even the most innovative mixed drinks menus. Only once in a blue moon does a cocktail defy this logic and extend from a place unknown. And yet, any consumer that isn't your average creature of habit is in search of the next, new flavor profile when sitting down at a bar. The following six drinks surpassed our expectations.
Leave it to the team at HODINKEE to find a vintage timepiece—of which only 20 known examples exist—and bring it to life with contemporary flair and relevance. The "Skipperera," reference 7754, debuted in 1967—a Tag Heuer commission following the Intrepid yacht's vistory at the America's Cup. This piece acts as the inspiration behind the brand new TAG Heuer Limited Edition Carrera Skipper for HODINKEE.
For a month now, 50 works by 50 different artists—hailing from various artistic backgrounds—have been scattered throughout the iconic streets and important edifices of NYC. In the form of a circular wave (or, in the case of Julian Schnabel's contribution, an item affiliated with the ocean), these sculptures comprise Wave Walk—an effort by beauty brand La Mer to raise money for Project 0, a non-profit network aiming to raise awareness about ocean conservation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".