Do you drink too much? I do. Not quite enough to convince me to quit, but enough to treat the recommended weekly unit allowance – 14 units, AKA seven pints, AKA "Thursday" – with a sense of contempt. I have also taken drugs recreationally for a decade. Never the big kahunas – no heroin or crack, and I'm scared of acid – but everything else in peaks and troughs. I never dwelt on it much until last year, when most of my favourite celebrities started dying.
Santa smoking in a 1914 advert for Egyptian Deities cigarettes. All images: Taschen / '20th Century Alcohol and Tobacco Ads'America loves Marlboro. According to industry data, the company sold 41 percent of the 258 billion cigarettes smoked by emphysema-loving Yanks in 2016. This is more than the next eight most popular brands combined, with the second – Newport – taking a relatively paltry 13 percent market share. A question: can you recount an advertising campaign for any cigarettes?
Last month, the Daily Mail ran a story about how easy it is to find and buy drugs on social media. Leading with the bombshell scoop that it's possible to source weed on the internet, they then quoted a campaigner who accused Facebook, Instagram and Twitter of "aiding and abetting" the sale of drugs. The same day, Sesh Safety – a Facebook group offering real-time drugs harm reduction advice – was permanently deleted.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".