David Hoffeld is widely regarded as the #1 Authority on Selling with Proven Science. He is passionate about translating the findings of scientific disciplines such as social psychology, cognitive neuroscience and behavioral economics into practical sales concepts, strategies and tactics that incr...
As just about every entrepreneur, business leader, or even ordinary job seeker knows, the success often comes with very thin margins of error. Look back on that big job you landed or the major growth you’ve seen your company through, and chances are, you’ll spot plenty of ways things could’ve gone sideways but didn’t. How can you increase your company’s likelihood of success? This is where the science of behavioral economics–the merging of economic theory and social science–can help.
How come? Because behavioral science research can be enormously powerful. It establishes evidence-based models for explaining and even predicting the decisions people will make in a given situation. Those models have applications not just within organizations, but also in the outer world, among consumers. Here are three business situations where fundamental principles from behavioral science research can help you develop strategies that lead to success.
I opened my Twitter account a few years ago, but for a while I didn’t have much to show for it. As of April 27, 2014, I had never posted a single tweet and had a mere 85 followers. From a professional standpoint, that was a problem. I’m the head of a sales training and consulting firm that specializes in applying behavioral science–the study of how the human brain makes choices–to business and sales.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".