Wendell is a swell guy with a big heart and a large mouth, and can Wendell ever talk. I had the opportunity to work with Wendell lately at a volunteer project. We were planting a garden and while I was breaking my back, loading dirt in and out of pickup trucks, Wendell would lean on his shovel and talk to me. I would be picking up sod and Wendell would be chatting, moving the wheelbarrow, and Wendell would be bantering away.
Recently, I facilitated a meeting of a group of over 100 retailers. It turned out that 70 per cent of them were either fearful or concerned about the future of their retail stores. And so they should be! The times are changing in retail and one would have to be blind not to see that. In the past, and when I started in retailing in the 1980s, retailing was quite simple. You would find products you wanted to sell, put them into your space and advertise in your local market via newspaper, TV or radio.
Christopher O'Byrne stood on the edge of the cliff, he looked down, considered jumping and then stepped back. He repeated the process over and over. He would walk away and then walk back. His mind told him to jump but his body just wouldn't do it. Christopher knew he couldn't take the internal dialogue any more, or the taunts from the onlookers, his time was running out. He had prepared everything and yet he was hesitating. What was going on?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".