The exodus continues at SolarCity's California executive suite, just as hiring starts to ramp up at its sprawling solar panel factory in Buffalo. Only eight months after Tesla Inc. acquired SolarCity, all of the rooftop solar installer's highest-ranking executives have either left or plan to leave the electric vehicle-maker, including co-founders Lyndon and Peter Rive.
Peter Rive, the co-founder of SolarCity and a key figure in the development of its solar roof, is leaving Tesla Inc., eight months after the electric vehicle maker run by his cousin, Elon Musk, acquired the rooftop solar installer. Rive's departure also comes two months after the departure of his brother, Lyndon, another SolarCity co-founder and its former president and CEO.
Tesla Inc. and its CEO, Elon Musk, have a lot on their plate. If any of it proves to be too much to handle, it could spell trouble for the long-awaited solar panel factory the company is gearing up to open in Buffalo. Musk loves to think big. He wants to revolutionize the auto industry by bringing a more affordable electric vehicle to the masses. He wants to bring solar energy more into the mainstream by selling a solar roof – to be made in Buffalo – that looks like a regular roof.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".