I’M A VEGETARIAN. But I’m not proud of it. Vegetarianism can seem so sanctimonious and, when the barbecue heats up on the Fourth of July, so un-American. My grandfather didn’t fight in World War II so I could nosh on grilled eggplant strips. But this habit is tough to break. Grilled eggplant actually tastes quite good, especially with a little dollop of pesto. And the arguments for shunning meat are pretty unimpeachable. Factory farming means millions of pigs and chickens in miserable little cages.
When charcuterie shops and high-end cocktail lounges suddenly pop up in long-vacant storefronts, it’s a sign the entire neighborhood is changing. But these emblems of gentrification are shifting the nature of work as well. In his new book “Masters of Craft: Old Jobs in the New Urban Economy,” sociologist Richard E. Ocejo of John Jay College examines the new breed of bartenders, butchers, barbers, and distillers — ancient occupations now being reimagined in artisanal form.
BEN NOVAK WAS in a bookstore at the age of 13, thumbing through an oversize volume from the National Audubon Society, when he saw the photograph that changed his life. The picture was small, but the bird at its center was grand: the blue crown, the bronze neck, the wings cocked just so. It was a passenger pigeon, Novak read, and it had once roamed North America in flocks of almost unimaginable size. Millions at a time. So many they blotted out the sun.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".