I was shown many things when I recently spent the day taking a cooking class from an Argentinian home cook in New York. The instructor, Mirta, showed my coworkers and I how to make alfajores (dangerous—these things are addictive), how to prepare a proper cup of yerba mate, and how to make mayonnaise with carrots instead of eggs (yes, carrots—that's another story). But of everything Mirta showed us, the thing that grabbed me the most was her toaster.
I put this tidbit of relationship advice in an Instagram caption once, but it bears repeating here: If your sauce can't perform at least three separate functions, it may be time to kick it out of bed. Oh sure, you can spend the night with a simple pan sauce once in a while. But beware: a pan sauce is a smooth operator. After a night with a pan sauce, you begin to think you can't really make a proper dinner without one. That's simply not true. There are lots of sauces out there.
Ask any egg aficionado how to make hard-boiled eggs, and she might start by telling you something you weren't expecting to hear: start with old eggs. As odd as that sounds, it's good advice. Old eggs are easier to peel when they're hard-boiled. So if you have a party coming up and you want to serve deviled eggs, egg salad, or maybe even a spicy egg curry, buy your eggs a week ahead of time. When it comes time to peel those eggs, your fingers will thank you. So, got your old eggs ready?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".