Marketers whose ads appeared on eBay recently learned the company would remove third-party product listing ads (known as PLAs) across the eBay platform effective May 1. eBay promised to replace those ads with its own "Promoted Listings," an approach it says is driven by its customers. "Sellers have asked for increased visibility and for removal of ads which take buyers off eBay," eBay said.
Now that Amazon.com has eased a long-standing grievance held by state governments on the topic of sales and use taxes by agreeing to collect those, a segment of the company's business will need to understand how this impacts them. The Wall Street Journal (subscription required) recently reported that while Amazon has expanded its sales-tax collection to all 45 states that tax sales as of April 1st, "most third-party sellers remain elusive."
Occupying the top spot anywhere, be it a small hill on a playground or the multi-billion dollar world of ecommerce, means the one at the top will have people taking shots at them routinely. Ecommerce giant Amazon.com is no exception. Computerworld Australia noted remarks by Hiroshi Mikitani, CEO of Japan-based Rakuten, that suggested his company occupies a higher moral ground than his well-known American competitor, which might keep it from defeating rival Amazon.com in the long run.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".