Last November, Jeep CEO Mike Manley did a brave thing. He got up on stage in front of a crowd of automotive journalists at the LA Auto Show. They’d waited 11 years to see a new Wrangler. Then he introduced a new Jeep Wrangler that looked almost identical to the old Jeep Wrangler. The similarity wasn’t just on the surface, either. The new Wrangler sported the same body-on-frame construction and solid axles that Wranglers have had for the past thirty years. The roof and doors still came off.
If you haven’t already noticed, Bic has a line of pens for women called Bic for Her. Yes, that’s right: lady-pens. They escaped notice for a while until Margaret Hartmann from Jezebel heard about them from a reader and posted, driving legions of women (and a few brave men like my hero David Berkowitz) to write snarky, sarcastic reviews on Amazon.
On November 8th at Web Summit in Lisbon, Uber Chief Product Officer Jeff Holden used his full twenty minutes with thousands of journalists and tens of thousands of attendees to detail the company’s plans for … flying cars. Given the year Uber is experiencing, it might be understandable for Holden to try to divert attention away from some glaring issues. But Holden was deadly serious and added significant details to Uber’s previously announced plans to introduce a local air taxi service.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".