Few things anger us like promises unmet because the making and keeping of promises is one of the planks in the foundation of any healthy society. Everything from commerce and citizenship to friendships and family depend on us keeping our word, our self-control, and our promises. Children understand this. Remember when you told your kids you would do something with them only to have plans change due to unforeseen circumstances?
“I never thought it would come to this.” I’ve heard those words too many times to consider it a coincidence. Too many times good people, devastated by the consequences of their own decisions and actions, naively admit they never saw it coming. They were blind to the insidious power of incremental decay. Incrementalism is to ethical integrity what high blood pressure is to your health. They both share the label of silent killer. But there is a huge difference in the end.
When Tina Turner blasted her romantic ethic into our lives she asked a poignant question. In a relationship between a man and a woman, “What’s love got to do with it?” Her song answered it the way most today would. “It’s physical, only logical. You must try to ignore that it means more than that.”With this catchy song, the core ethic of our culture’s belief about love and attraction became a money-maker for Ms. Turner. And it continues today.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".