So, there won’t be any photos of the machine harvester on the company website, the winemaker won’t blog about her latest yeast catalogue, and visitors will be steered clear of the tubs of tartaric acid and powdered tannin on their way to take photos of the handsome barrel cellar or, better yet, the vineyards. A new Californian winery takes a radically different approach, however, one that makes a virtue of technology. There’s no barrel cellar at Ava Winery. There are no vineyards either.
There is no love for politicians among the winemakers of the Languedoc-Roussillon. But in the vast stretch of vineyard that covers the south of France from the Rhône in the east down to the Spanish border, protest and dissent are as much a part of life as pétanque and vin rouge. It’s a sentiment with a long tradition.
When he was 15, Tom Kerridge bunked off school to build a barbecue. A wall had fallen down behind his mum’s house on the council estate in Gloucestershire where they lived, so Kerridge stacked the bricks and his mate Rob helped him mix the cement. “We stole sand from the sandpit at school, walking backwards and forwards,” Kerridge recalls, evoking in reverse the subterfuge of the tunnellers in The Great Escape. It worked, and in fact the barbecue still stands on that spot.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".