Yesterday, the second of August, was Earth Overshoot Day for 2017. This date “marks the date when humanity’s demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year.” As of today, we carry a planetary-sized debt. We are running in the red. This most horrible of days only started in 1971. Before that, humans did not have the population size nor the technological capacity to ‘out-eat’ our larder. Each year the shortfall is deeper.
Everybody knows the most important part of a car is the engine. You might like your top-notch speakers for the surround sound, or the air conditioning on a sweltering day, or the incredible shock absorbers, but you can’t say you’d take those over an engine. So, what’s the engine of your book? Plot? It’s essential if you’re writing a thriller that needs page-turning action. What about characters? Many say a book is nothing without an attention-grabbing character at its center.
Discovering who you are and how you work best are two of your most important goals as a writer. Learning who you are as a writer will help you to find your voice, and learning how you work best will make you productive. All writers need to do this, and no two writers are ever the same. Many of you could not write what comes naturally to other writers. A romance novelist might be an awful thriller writer. A mystery jock might write awful poetry. A brilliant historian might gum up a childrenâ€™s story.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".