I know that I talk a lot about target customers. We do it all the time at GBW. For each of our clients we need to know the target customer for our clients. That target customer is the target reader for the blogs. Knowing who the target reader is makes the job of the writer much easier. You have to try to get inside that person’s head and think about the questions they have so you can provide the answers with blog posts.
I guess it’s already been a year since I wrote about a website I have that lost 25% of its traffic when the site load time slowed down. When it comes to your business and your website, hosting is incredibly important. For websites I’ve had I’ve usually eased my way into better hosting. You start with a regular shared hosting plan. Those can cost less than $75/year and they can get you started. But as your business grows it’s important to upgrade, which I did two years ago.
One of the challenges with any business is losing customers. If you’re in business for any amount of time you’re going to lose customers. I think it’s especially difficult for startups to keep customers. When you’re starting up you’re figuring things out and that can lead to customers moving on. It’s not fun. It’s not a proud moment when it happens. But you try to learn from it and figure out how to avoid it in the future. Even established and growing companies deal with losing customers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".