“It’s so hard to keep everything together. I am the CEO of a major start-up and I also run four other organizations that support our social impact cause. In addition, I have a hobby in real estate development and like to buy and flip properties. I just bought a five-floor townhouse in Brooklyn that I am renovating myself. I also sit on the board of two non-profits that require more of my time then they should. Oh, and I work out seven days a week,” says my exasperated, 30-something client.
“I just can’t stand my Publisher. She’s evil. She’s vapid, narcissistic, tyrannical, demoralizing and yet somehow she is never held accountable for her behavior. She keeps rising up. I just don’t get it. She creates so much internal turmoil and pits us against each other, but for some reason everyone (outside our group) looks up to her and buys her bullshit,” says my dutiful, 20-something publishing client. “Funny how that works,” I say to her. “She terrorizes everyone and completely gets away with it!
“I absolutely hate New Year. It makes me think about all the resolutions I know I’ll make and never keep. It just makes me feel like such a loser,” says my type-A advertising client. “I just feel like I set myself up for failure for the whole year,” she laments. “I hear you,” I say to her. “I wish people would just set more constructive intentions for themselves and accept that they are human and things don’t always work out the way they might want them to,” I tell her.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".