It's a Thursday evening in early February, and the unsuspecting fans of Ja Rule are about to be the victims of an unusual drive-by. Lined up outside the Warfield in San Francisco, where the hip-hop star is slated to perform, they're staring down at their phones, paying no attention to the van parked nearby and the conspirators inside. Jamey and Volly Blaze, a twentysomething married couple and the two members of a band called Vantana Row, are busy plotting their next performance.
To most, Steve Gaines is known as Baba Zumbi — the prolific, underrated rapper who co-founded the Bay Area hip-hop group Zion I. But on a Wednesday in December, Gaines was dealing with more practical matters: buying a car. A couple months ago, while the rapper was driving with his three kids, a wheel shot off his axle, causing the car to slide to a screeching halt on the side of a freeway onramp.
In Oakland's nightlife scene, you'll find DJs at nearly every venue in town. However, there are few women of color behind the turntables. That alone makes the all-women-of-color DJ collective B-Side Brujas stand out, but it's not just because of their gender. The crew has developed a name for itself by spinning an eclectic, all-vinyl mix of soul, electro-funk, disco, and salsa. It was a love of oldies that brought the five women together.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".