In this exclusive Q&A, Amit Shah, CMO of 1-800-Flowers.com , details the three initiatives that are helping to grow the 41-year-old brand. He also talks about getting “bolder” with email personalization and the steps to competing with Amazon. Amit Shah: We are focused on three key areas:We want to be the easiest go-to solution for all gifting needs, focused on all our brands. To that end, we’ve completed a number of web site enhancements. And we’re deepening our work around newer platforms.
I also was asked to invite some U.S.-based retail executives to speak at the event and was honored to share the experience with two amazing retail innovators:Last month I had the opportunity to chair the Retail Day during the GITEX Technology event in Dubai, UAE. It was a unique experience and a fantastic opportunity to learn about retail challenges around the world.
Prior to joining Victra one year ago, Michael Moore spent 29 years in the CPG/grocery retail segment, first with Procter & Gamble, then Supervalu and Lowes Foods . In this exclusive Q&A, Moore talks about new initiatives at Victra, with a focus on company culture and technology innovation. He also offers guidance for up-and-coming business executives. Editor’s note: Two days before my interview with Michael Moore, his company, A Wireless, officially changed its name to Victra .
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".