Sadaffe Abid’s mission to advance the cause of women entrepreneurs. It’s not an uncommon pursuit in 2017; encouraging more women to go into business for themselves is a cause celebre for everyone from business magnates like Arlene Dickinson to U.S. President Donald Trump to many worthy organizations dedicated to the task. (And that’s putting aside the fact that women-run businesses tend to deliver better financial returns and create more jobs than male-run enterprises.)
Say what you will about the ad business, it’s not one that lacks creativity. Take, for example, the right-brain prowess needed to come up with Dove’s award-winning Evolution spot, a 75-second long video in which an average-looking woman is transformed—via hair, makeup, lighting and Photoshop—into a billboard-friendly model.
It’s getting to be the time of year when people look back on the previous 12 months, and to look ahead to the next 12. As part of our year-end coverage, PROFIT and Canadian Business are talking to a large group of entrepreneurs and business leaders to reflect on the lessons they’ve learned in 2014. We want to know the answer to one question: What did you learn about your business in 2014? Perhaps you launched a new venture, product or service.
Now, to something that directly affects the livelihood of we media folk: ad-blocking. The most "ad-lergic" cohort are young, highly educated, higher income and employed folks. "Not that those groups are of interest to advertisers," deadpans @dunstewart. #deloittepredicts
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".