If you’re in the food and beverage industry, you are most likely reading on a daily basis that consumers want more new products that taste great and are healthy. These insights are pulled from consumer data gathered by a variety of companies like IRI, Mintel and Innova Market Insights. The problem is, if everyone has access to the same information, how are any new products going to be different from one another?
Food Engineering’s 2018 Plant of the Year goes to Kraft Heinz. The facility, located in Davenport, Iowa, produces Oscar Mayer’s Deli Fresh and Lunchables product lines. This is the first greenfield construction project to be completed by Kraft Heinz since undergoing the merger. Gray Construction completed the 382,157 sq. foot facility located on 70 acres in the Eastern Iowa Industrial Center. The plant employs the highest levels of food safety and state-of-the-art automation to optimize efficiency.
Welcome to 2018! And as you’ve most likely noticed already, Food Engineering has a completely new design. Over the last year, the editorial staff took a hard look at our magazine, and we determined it was in desperate need of an overhaul. We are dedicated to reporting on the latest trends and happenings in the food and beverage processing industry. The problem, we concluded, was some of that great information was getting lost in the layout and formatting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".