History's most technologically adept generation is perhaps also its most humane and collaborative. It happened without much fanfare. Three years ago, millennials overtook Gen Xers to become the largest generation in the workplace in the United States. In fact, millennials are now the largest generation in the country, and will remain so for the foreseeable future. As a result, business leaders who want to succeed must understand this uniquely motivated cohort.
The giants of the social media sphere melded their technology with the way we live and how we pursue what we value most. Over the last decade, social media platforms have taken the world by storm. Facebook now boasts over 2 billion monthly active users. Instagram sits at 800 million active users. Snapchat has about 180 million daily active users, who send a total of 3.5 billion snaps each day. Some pessimistic observers question the legitimacy of these budding social networks.
Persistence, creativity and analysis are keys to success in a job and when trying to get a job. Despite the rise of a variety of new communication methods, such as Instagram direct messages, virtual reality meeting spaces and Slack, email remains a central part of business communication. In fact, the average professional will send or receive 86 work emails each day. For those hoping to land a great new job, email is still an excellent way to connect with recruiters, hiring managers and influencers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".