Excuse me while I hack, cough and sniffle my way through this column. It may have been a bad flu season for you, but for me it's been humbling. That's because I'm one of those haughty "I-rarely-get-sick" people you tend to despise while battling off the latest bug that's making the rounds in town and country. And I did indeed survive this "monster," which is how the medical folks describe the flu season only now beginning to wind down. Or, almost survived it.
It's not like the news should have taken any of us by surprise. Retailers everywhere are struggling to stay afloat in this internet era, particularly those big brick and mortar stores that not so very long ago were sucking the dollars away from smaller businesses and mom and pop shops. Still, the recent news that Toys R Us was closing all of its 735 U. S. stores after seven decades in business hit people in that warm and fuzzy section of the heart reserved for nostalgia.
Kudos to the thousands of local students who took part in Wednesday's walkouts that were part of a much larger demonstration taking place in schools across the country. The focus of this event — some are hailing it as the largest high school protest in U.S. history — was a remarkable tsunami of support for the survivors of the school shooting in Parkland, Florida, and their efforts to take on gun violence.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".