Way too many small business owners use a “Fire, Ready, Aim” approach to accomplishing projects. In the short run, this method may seem faster than planning your efforts, but this approach is fraught with danger and can cost your business lost time, money, effort and worst of all, dissatisfied customers. That’s why project management is so useful. It will help you make the most of your resources (even if the only resource is you), manage your budget, and deliver quality solutions to your customers.
When you hear the term “project management,” does it conjure up a visual of huge projects that take hundreds of people, lots of money, and a good bit of time to complete? That’s what a lot of people see. But the reality is, most projects are much smaller than those we imagine. Most small business owners like you and me juggle tons of projects at any given time. Does that surprise you? You may not think of the things that you do as projects, but consider this list for a moment.
I have a confession. When I started my business in 1996, I had a business partner. It wasn’t the best business decision I ever made. đ™‚ If you’re considering taking on a partner in your business, use my story to help you make a wise decision. Here we go…I hugged my partner as we left the lawyer’s office ecstatic that we had just completed filing for our own S corporation. We’d officially opened our business consulting firm. Our dream of helping small businesses succeed was becoming a reality.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".