Autumn is nearly here, and for this desert rat, it can’t come soon enough. This year, autumn officially begins at 1:02 p.m. PDT Sept. 22. Many people think that autumn starts on the day that the sun rises due east and sets due west, and when the length of our day and night are equal. If we don’t concern ourselves with fine details, both are reasonably true statements. So why, then, did I cite the exact time of the beginning of autumn?
One of the many interesting sights in the sky is one that’s completely invisible — unless, of course, you know just where to look. This week and next, stargazers will have little trouble spotting it ... if they are willing to rise before the sun. I’m referring to the geometric plane of our solar system. From within, we see this plane as an arc extending across our sky; it represents the path along which the planets, moon and sun journey in front of the much more distant stars.
As much of the Earth’s Northern Hemisphere swelters under the oppressive heat of late summer, pay close attention and I’ll bet that before the season is out, you’ll hear someone refer to this time of year as the “dog days of summer.”Now, one might guess that this term comes from the seemingly lethargic behavior of our canine companions in the late-summer heat, but one would be barking up the wrong tree. The term’s origin — like that of many everyday phrases — lies among the stars.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".