We’re finally sailing through the waning days of 2017’s vicious hurricane season, which is poised to end just as it began: unnoticed. But these quiet days bookend the formation of 10 consecutive hurricanes over the Atlantic Ocean—storms that upended the lives of millions. An average year sees 12 named tropical storms, six of which go on to be hurricanes. Three of those hurricanes typically reach category three or higher on the Saffir-Simpson Scale.
Weather hype is annoying. The weather is cool enough without having to lure people in by making every storm sound like the Worst Thing Ever. This past weekend, a noteworthy storm system brought strong winds and heavy rain to the northeastern United States. The wind knocked out power to hundreds of thousands of customers and caused flooding along some swollen rivers.
Hurricanes are bad enough when they make landfall, but size really does matter when it comes to the effects of a storm. Hurricane Katrina was only a category three at landfall, but it packed the catastrophic storm surge—seawater pushed inland by strong winds—of a category five hurricane, in part due to the storm’s enormous size. Hurricane Sandy was devastating for the East Coast because it was huge when it hit New Jersey in October 2012.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".