Editor’s note: Digital First Media announced on Sept. 12 that it will consider a sale of part or all of its assets. This is third in our series: FIRE THE OWNERSFew things focus the mind like being told you have 72 hours to decide your future. A group of local investors had reached an agreement in principle to purchase the Santa Rosa Press Democrat and affiliated papers in November 2012 from Florida-based Halifax Media.
Along Highway 12 through Sonoma Valley, world-famous vineyards beginning to show off their brilliant fall hues are now juxtaposed against a jarring backdrop of mountains blackened by flames. Majestic parklands ringing the valley have been scarred, including Sugarloaf Ridge State Park and Hood Mountain Regional Park near Kenwood, where flames Sunday continued to send a massive plume of smoke into the sky visible for miles, fueling fresh rivulets of anxiety for both residents and firefighters.
Sonoma County’s airport has never had a visitor quite like “Jerry.”One might think of the Sikorsky S-64 Skycrane as a helicopter on steroids, with a massive 72-foot rotor span and payload capacity of 20,000 pounds dwarfing most other choppers. Configured as a helitanker, the Skycrane employs a long tube, or snorkel, to suck up to 1,600 gallons of water in less than 45 seconds. The payload can then be deposited over flames to fight fire with pinpoint accuracy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".