If you were to draw a Venn diagram of the characteristics of an old-school sport utility vehicle on one side and the traits of a modern luxury SUV on the other, you’d wind up with an area in the middle that contained the similarities between the two vehicles. If you or I did the drawing, that middle ground would have the shape of a pointed ellipse. If Mercedes-Benz engineers were to do it, that spot would somehow wind up being a square – the same shape as the 2017 G550.
In its modern commercials, Ram Trucks associates itself with guts and glory. Every October, its marketing, public relations, corporate communications, and engineering representatives try their hardest to make a Ram pickup synonymous with the coveted title of “Truck of Texas.”Early last week, Ram brought several of its models down to the sprawling and picturesque Longhorn River Ranch for the Texas Auto Writers Association’s annual Texas Truck Rodeo.
You shouldn’t bring a knife to a gun fight, but there’s nothing wrong with bringing a Jeep to a truck war. Last week, I attended the Texas Auto Writers Association’s Texas Truck Rodeo. Seventy-four of my fellow journalists and I spent two days on the expansive Longhorn River Ranch in Dripping Springs driving crossovers, SUVs, and, of course, pickup trucks on and off road to determine the winners of a variety of categories. Jeep brought six vehicles down to duke it out on the 1,632-acre battlefield.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".