Sir Michael Barber has published his review into improving value in public spending, stating there is “no excuse” for not using data to measure impact. The British government has historically been able to either achieve a reduction in public spending, or has been able to deliver on ambitions to achieve certain outcomes for the public. However, it has rarely been able to achieve both at the same time.
We at diginomica have written previously about the serious potential for ServiceNow to win big in the SaaS cloud wars. That’s a bit of a cliche, because there won’t be just one or two winners, but a few. However, ServiceNow has historically struggled to compete on a marketing and branding front – because it’s roots in ITSM weren’t as ‘glitzy’, or even as easy to understand, as the CRM, HR, e-commerce and ERP vendors.
The UK’s snap general election earlier this year was incredibly divisive, more so than any in recent history. Politics in the UK is no longer driven by left or right wing divisions, but regional differences, socio-economic demographics, age and, of course, Brexit. The media and politicians have done a good job of stirring up hysteria amongst voters and the result was incredibly vitriolic campaigns in the run up to election day.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".