On the morning of October 19, 1983, Trevicia Williams' goal was to land the role of Annie in the school play. The 14-year-old ninth grader wore red knickers to school that day to try and look the part for her audition. Nearly 34 years later, she remembers these details so well because it turned out to be the day she got married.
Emily* wasn't interested in a relationship. As a college student in the South, she was focused on her education, but when she met David* while working part-time at a local store, he seemed like he needed a friend. He was a loner, seldom socializing with other employees. "I felt sorry for him, so I invited him out with my friends," she says. As they got to know each other, David painted a picture of himself as an everyman: He had been a Boy Scout, helped his church and seemed like a good listener.
I spend a lot of time looking at words, clarifying words, adding words, subtracting words and sometimes even making up words. At the end of the day, I like to go home and look at sugar and butter at room temperature. Add it, stir it, eat it. Baking is how I zone out — mixing dry ingredients into an egg mix or stirring chocolate chips into batter. I always Instagram my creations afterward. (My motto is: You make it, you get to Instagram it. Don't be shy about it.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".