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Articles by Dharmesh Bhana
The transformative power of a well-designed rewards programme
Amid high-interest rates and inflationary pressures, many South Africans are struggling to manage their finances effectively and balance their limited income with rising expenses. In this environment, resilience requires more than just being able to weather this storm — it's about finding ways to get the most out of the money you have. That's where a thoughtfully designed rewards programme can make a world of difference.
Navigating the future of customer loyalty Original
Consumer loyalty is more volatile than ever. Hence, businesses globally, and notably in South Africa, are reinventing their loyalty programmes to meet and exceed customer expectations. At Payment24, we are seeing some interesting trends emerge, and even amidst economic challenges, loyalty programmes are evolving to offer more than just points; they're becoming a lifeline for customers seeking value in every transaction. Nolan Daniel, CEO at Payment 24.
Whitepaper reveals 76% of South Africans are using loyalty schemes
Search jobs According to the 2023/4 Truth & BrandMapp Loyalty Whitepaper, 76% of South African consumers use loyalty programmes, up by three percentage points from 2022. This doesn’t change much across income and gender but younger consumers (U25s) are still using loyalty programmes less. Most consumers are using loyalty programmes more this year, up by approximately 30%.
Whitepaper reveals 76% of South Africans are using loyalty schemes
Search jobs According to the 2023/4 Truth & BrandMapp Loyalty Whitepaper, 76% of South African consumers use loyalty programmes, up by three percentage points from 2022. This doesn’t change much across income and gender but younger consumers (U25s) are still using loyalty programmes less. Most consumers are using loyalty programmes more this year, up by approximately 30%.
The transformative power of a well-designed rewards programme
Amid high interest rates and inflationary pressures, many South Africans are struggling to manage their finances effectively and balance their limited income with rising expenses. In this environment, resilience requires more than just being able to weather this storm – it's about finding ways to get the most out of the money you have. Dharmesh Bhana, Executive: Loyalty and Rewards at Nedbank That’s where a thoughtfully designed rewards programme can make a world of difference.
The transformative power of a well-designed rewards programme
Amid high interest rates and inflationary pressures, many South Africans are struggling to manage their finances effectively and balance their limited income with rising expenses. In this environment, resilience requires more than just being able to weather this storm – it's about finding ways to get the most out of the money you have. Dharmesh Bhana, Executive: Loyalty and Rewards at Nedbank That’s where a thoughtfully designed rewards programme can make a world of difference.
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