While a celebrity endorsement isn’t achievable for many small- and medium-size brands, using an online influencer is. As long as you know how to find the right influencer for your brand, you can leverage this marketing strategy, which has blown up in recent years. Before you embark on influencer marketing, you must understand a few things about it. People are drawn to influencers because they feel like they’re getting honest opinions about products and brands.
For many, it’s become second nature to shop for products and services online, and to browse and research via multiple sites before making a purchase decision. If you own an ecommerce store, or are thinking of starting one, then it’s crucial to start thinking about your content marketing strategy sooner rather than later. Today’s consumers (arguably all consumers) dislike being ‘sold’ to; instead, they look for stories and information that’s going to help them find what they’re looking for.
Chances are, you have. It doesn’t automatically mean you are irresponsible. Many people have problems with not writing fast enough: Some people lack the self-discipline necessary to meet deadlines, some procrastinate for days on end, unable to help it. Some are prevented from doing their best by an environment not good for studying. Is there some way to help you battle these predicaments?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".