After decades in the beauty business, you pick up on a few tricks…especially if you're Gwen Stefani's main makeup artist, Gregory Arlt. Even though he's created several looks on a mix of celebs, including Angelina Jolie, Dita von Tease and Susan Lelechi Watson, the Mac Cosmetics pro artist has a few tips to make sure anyone touched by his magic mascara wand comes out as an "A+ version of themselves." "I'm like the beauty exorcist," he said.
Makeup magic exists! At the same time, there's only so much beauty products can do. While some tools will definitely help with imperfections, others can be just pure marketing fluff—even if your favorite celebs are paid to promote them on Instagram. So do the face mists models like Miranda Kerr swear by really hydrate…or are they just expensive water bottled up in nice spray bottles? Are pore strips, beloved by Chrissy Teigen and Shay Mitchell, worth it…or are they just for acne-prone teens?
Believe it or not, celebs use mascara—just like you.Yes, they have the time and means to get eyelash extensions, tints, microblading and layer on the falsies, but even Hollywood A-listers, like Gwyneth Paltrow and Drew Barrymore, can't deny the basic essential that is a good mascara. They have their favorites, and we bet you do, too.With so many on the market, it's really about preference. So, what does your mascara say about you…and its famous fans?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".