It's a mix of things, including changes in distributionThe decline of magazine sales at the newsstand shows no signs of letting up. In fact, during the six months ended in December it got worse, with single-copy sales off 11 percent, according to the Alliance for Audited Media, the worst decline since 2009. But there’s no single factor behind the dip. The recession didn’t help, with people cutting back on impulse buys such as magazines in the grocery checkout line. Online is also cutting into sales.
If there was one thing we didn't understand, it was the complexity of moving solid solutions forward in healthcare. I would say the mistake was not being prepared, in two ways. One, we weren't prepared for the time it was going to take. If I'm going to sell to airlines or to a retailer, [those industries] are very bottom-line driven and understand risk-reward well. Healthcare is very slow; [companies in the industry] measure twice, three times, four times — and then cut once.
Whether it's ad blocking or viewability, the web still has a lot to proveA number of analysts have forecast 2016 will be the year digital ad spending surpasses television to become the No. 1 medium. But accountability remains a problem for the internet. While many advertisers are moving their dollars online, there are serious concerns dogging the medium, including worries about ad fraud, ad blocking and viewability.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".