It reflects poorly on the health of the magazine industrySince word leaked last week that Time Inc. is considering spinning off most of its magazine titles into a new company that would be controlled by Meredith, media buyers have been wondering what this will mean for their clients and for the industry generally. Most people agree that it’s not a good sign for print media.
The biggest mistake I made happened at the beginning of my career, which I started in brand planning. I was working for a big client, and we had this piece of consumer insight. Everything about it was right, and in my bones, I knew it. Everyone we talked to said it was right; it was one of those pieces I felt really good about. Even everyone we talked to within the client organization said, "We get it, we get it, we get it."
It's a mix of things, including changes in distributionThe decline of magazine sales at the newsstand shows no signs of letting up. In fact, during the six months ended in December it got worse, with single-copy sales off 11 percent, according to the Alliance for Audited Media, the worst decline since 2009. But there’s no single factor behind the dip. The recession didn’t help, with people cutting back on impulse buys such as magazines in the grocery checkout line. Online is also cutting into sales.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".