So you’re planning to watch Auburn and Alabama play football on television Saturday. And so you should. The Iron Bowl is probably the most heated rivalry in college football, and this year the winner gets to play Georgia for the SEC championship and a berth in the four-team college football playoff to determine the national champion. Let’s say you don’t have ties to either team. Who should you be pulling for? If you’re a Georgia fan, you’ve got an especially tough dilemma.
On Saturday my Vanderbilt Commodores host the mighty Alabama Crimson Tide in Nashville. For some reason, the game was selected by CBS for its coveted 3:30 p.m. slot, usually reserved for Saturday’s top SEC matchup. It is not Saturday’s top SEC matchup. That would be the Georgia-Mississippi State game in Athens, followed by Florida at Kentucky and Texas A&M vs. Arkansas in Arlington. All those games are expected to be decided by a touchdown or less.
The other day, an elderly gentleman walked up to me, stuck out his hand and said, “Class of 1958.” I shook his hand and said, “That’s great,” but he seemed to be waiting for me to say something else. And then I remembered I was wearing my Vanderbilt ball cap. Oh. “Class of 1990,” I said. That got me thinking.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".