All too often, talks about digital transformation relate to companies that have been digital from the beginning, Spark New Zealand’s Lena Jenkins observes. “What we don’t often hear about as much is transforming a business that has been around for a long, long time,” said the customer transformation delivery manager. So how does one take a traditional legacy company resistant to change, albeit in the business of technology, and turn it digital?
The Board of Xero has appointed Steve Vamos as CEO to succeed Rod Drury effective next month. Vamos is currently a non-executive director of Telstra and Fletcher Building and is a member of the advisory board of the University of Technology Sydney Business School. Vamos has worked as CEO of Microsoft Australia (2003-2006), managing director of Apple Computer Australia and New Zealand (1994-1995) and has held various professional roles at IBM in 1979 to 1994.
“Whatever industry you are in, whatever organisation you have, whatever it is your business does, you are in the business of technology,” says global futurist Chris Riddell. “We are all now in the business of technology.”Different businesses have different structures, he points out. But he says all of the organisations he has worked with make sure they create IT departments that are ‘rock stars’. “Amplify the capability, the talent of your technology department,” he states.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".