The 3 Common Hiring Practices That Are Completely and Totally WrongCommon knowledge is that tempestuous term that doesn’t necessarily describe anything common or knowledgable. Common hiring practices have unfortunately fallen victim to the same fate. The typical recruiting steps that you take for granted may stand in the way of your results. Make sure to never fall victim to these over-used hiring practices. Nothing can replace good, relevant experience.
For companies looking to bring on talent quickly, it’s easy to say “good enough” and just hire “someone.” Too easy. What’s not easy is finding (and potentially waiting) for the “right one” to take your business to the next level. This is especially true for smaller companies, where the people in charge of hiring decisions are likely managers, whose expertise is in their jobs, not recruitment.
One of the things I learned about myself after I started JazzHR in 2009 was that to some people I can be quite intimidating. Every leader underestimates how intimidating they are - every single one - but in my case I was incredibly blind. I came from the design industry where blunt talk was expected because it was the only way to ensure the work was good. But even as an individual contributor way back then, I was intimidating.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".