Truckee has been a mecca, a touch point, a benchmark for two families going back to before we were families. This traces back to Santa Barbara for me, and Eureka before that, when my friend Andrea was a shy, pretty 19-year-old with big eyes for my dorm roommate at College of the Redwoods.It's a long story, as you might guess. Truckee comes into it with marriage and children, the best parts.
Soon, the Sun will shine brighter on Truckee. Cheesy, I know. But true. The community has grown enough and is distinct enough to merit more focus than a paper and breaking news website can reach also trying to be all things around the north shore of Lake Tahoe. This is hard to acknowledge, a change needed, and easy enough to put off in the up years for businesses like ours tied closely to the ebb and flow of the seasons, which last played out on cue in 2016, Goldilocks.
The latest census of homeless people in our community counted 371. How many were missed? Who knows? No doubt plenty. How many total — 500, maybe 600? More? Nevada County's population is 98,000, about 77,000 on our side. Less than 1 percent, assuredly, are homeless. This community's heart is big. There isn't much question about that. It's so big, a handful of groups each aims to save neglected pets. A different bunch runs a thrift store on every corner, it seems.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".