“I’m 56 and I’ve sacrificed everything for that firm—my marriage, my kids, my elderly parents. I have put my life on the back burner and mistakenly assumed that there would be allegiance on my behalf when I needed it,” says my female management consultant client. “How did that work out for you?” I ask. “It didn’t. After 33 years they let me go—just like that.
“All my life I‘ve wanted to help people. No one is more qualified than I am. I’m fully licensed and certified across Psychology/Psychotherapy, Anthropology, Integrated Human Studies and Life Coaching. I have published four books on human behavior and I’ve given numerous keynote speeches each year. But despite my education, passion, self-help content and amazing programming, I still cannot gain any traction with my career.
“I’ve just recently found out that my husband of 30 years has been unfaithful with several different women over the last few years. I’ve been financially dependent on him since I was 24 and he’s always been a loving and good husband,” a new client tells me. “Did this come as a shock to you? Did you know the relationship was in danger?” I ask her. “Well, it’s for sure broken my heart, and yet surprisingly freed me at the same time,” she replied.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".