An army of 31 ski testers, including the FREESKIER staff, and representatives from skiing’s top brands are holed up at Snowbird, Utah for the annual FREESKIER Ski Test. The crowd is gathered in the Tram Club, the bar below the resort’s iconic aerial tram. Outside, a deafening wind roars up the canyon from the west—an early March snowstorm is wrapping its arms around Little Cottonwood Canyon. Inside, old pals catch up and new friendships are forged.
While temperatures in the Northern Hemisphere are sweltering, the Southern Hemisphere is enjoying a bounty of crisp, cold snowfall to start its winter. Down under, in Australia, Perisher is spinning 100 percent of its lifts and is about to get walloped by a series of winter storms. Forecasted snow totals between Thursday, August 3 and Monday, August 7 are in the 50 to 100 centimeter range. That’s about 20 to 40 inches for those on the Imperial system.
Ah the good ol’ days of skiing. Bright, neon outerwear; creative facial hair; provocative advertising; backscratchers, daffies, spraffies; letting the mane fly free under bright blue skies; three-piece Raichle boots; gondolas built to resemble spacecrafts… There have been countless looks, trends, advancements and triumphs in skiing’s history, but all of them have resulted in or happened as a result of folks having fun in the snow.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".