Last week, Amir Kassaei, CCO of Omnicom Group’s DDB Worldwide, wrote a column harshly criticizing the industry for its obsession with awards, and said his network would be pulling back on submissions this year. DDB "will not play this mad game," he wrote. "We will be coming up with a plan to divest ourselves from the madness." But what does that mean? Here, we talk to Kassaei about DDB's plan and ask what it means for the agency’s clients, holding company and emerging talent.
Like a lot of parents who use the nom de bébé, Dan Pearce, 32, author of the blog Single Dad Laughing, began calling his son buddy around the time he started to walk. “There’s something about a kid hanging on to your leg that just makes him your buddy,” he said in an interview. Four years later, so common is Mr. Pearce’s use of the term that it finally elicited a distinctly childlike query.
Ninety-nine years after Opha May Johnson became the first woman to enlist in the US Marine Corps, the service is unveiling its first commercial starring a woman. The 30-second spot, created by longtime agency J. Walter Thompson, is titled "Battle Up" and stars a real-life Marine: Capt. Erin Demchko, a deputy commander at Camp Courtney in Okinawa, Japan, who graduated from the US Naval Academy and served a tour in Afghanistan.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".