The reality is that most startups don’t take security seriously until they are punched in the face by a data breach. The ‘move fast, break things’ mantra of startup culture, mixed with development methodologies that focus on and reward shipping product over securing it, creates at best a ‘path of least resistance’ approach to security. But as the numerous data breaches in 2017 have shown (Uber just being the most recent example), once your company has been punched in the face, it’s far too late.
For weeks now, we’ve been covering Amazon’s incursion into Canada, from the retail giant’s lobbying efforts to the fever dream proposals for HQ2. Today, we’re actually able to talk about Amazon’s tech, as a bevvy of products has finally found its way north of the border. Which ones should Canadians care most about? For a year, Canada has been trumpeting our AI talent to anyone who will listen, with a great response from the global tech giants, notably Microsoft and Google.
This article is late because I was wasting time on Twitter. The caveat, of course, is that my delay is by design. Tech addiction – and the inability to disconnect – is not a bug, it’s a feature. And as we are starting to learn, it’s a feature that the major tech companies now optimize for. This is a tough realization for those of us old enough to remember the ‘Before Times’, when digital engagement was a matter of choice.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".