Over nearly two decades, Nicole Cashman has grown her single-employee start-up shop into one of the most formidable public relations powers in the region. Cashman & Associates, now a 17-person Old City firm, reps bigwig restaurants and hotels (Starr Restaurants [No. 6], AKA), retail and development behemoths (Century 21 Department Stores, Brandywine Realty Trust [No. 16]), national brands (WeWork, SoulCycle) and civic entities (Friends of Rittenhouse Square, Wawa Welcome America).
Not everyone in Dina Buno’s world understood why she agreed to let cameras follow her around Philadelphia for more than a year. But they’ll get it after watching the documentary that shares her name, a jarring but exultant reminder that life is what you make it. “A lot of people were skeptical of me … why are you putting yourself out there?” says the 50-year-old Glenside resident. “But I go with my gut. I knew it would be positive.
It might just be that I’m really slow, but Ellen Yin is fast. We’re taking a brisk bike ride through Old City, her idea and her part of town. She’s tearing it up on a nice new Indego, which she grabbed from the station across Market Street from her pioneering restaurant Fork. I’m several car lengths behind on my old blue Raleigh Record, a bona fide beater whose left pedal screeches with each labored revolution.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".