Drew Voros is the editor-in chief for ETF.com, where he supervises the full suite of U.S. publications, newsletters and websites, including ETF.com, ETF Report, HardAssetsInvestor.com. Drew has more than 25 years of experience in journalism, including serving as the longtime business editor for t...
Phil Bak is the CEO of ACSI Funds & Exponential ETFs. He is widely regarded as an expert in the management, development and trading of ETFs. Prior to joining ACSI, Bak was a managing director at the New York Stock Exchange, where he initiated market structure enhancements and worked with asset managers, regulators and liquidity providers to ensure a fair and orderly secondary market for ETFs.
Back in the early 2000s, I received an interesting package while working as business editor for the Oakland Tribune and the Bay Area News Group. Inside was a DVD and a return envelope to a company I had never heard of: Netflix. The introductory letter asked simply to “watch this and return it in the envelope and we will send you another” or something to that effect. Boy oh boy, do I wish I’d saved that historic PR pitch.
SportsETFs is an issuer of equity ETFs that have exposure to the sports industry. The company's first ETF, the ProSports Sponsors ETF (FANZ), holds companies that are official partners of the NFL, NBA, MLB and /or NHL. Nick Fullerton, the firm's co-founder and president, has run a registered investment advisor for a number of years, and is passionate about sports and investing. ETF.com caught up with him to discuss this new niche in the ETF industry.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".