If marketers thought more like user experience designers (and crafted the experience of being marketed to), marketing would be more effective. All it takes is for the marketer to imagine "using" an ad, some content, or some outreach from the perspective of... well, anyone but the marketer. Sometimes I do this quick exercise with clients... I ask: "If you weren't associated with X, and you saw X as you were scrolling down Facebook, would you even consciously register it?"
August 16th 2017 Opportunities are rarely random. "Luck" is the result of planted seeds that were probably forgotten about. So always plant seeds. You can choose to let a plant die, but only if the seed was planted days, months, or years ago. Plant as many seeds as possible by initially saying "yes" to everything. If you don't like what sprouts, kill it early. If you do, you may be surprised by what eventually grows.
Everything about selling online is accessible to the average person- except the transactionMobile phones have everything someone needs to sell things online- from excellent cameras to Instagram. Besides having something to sell, the only hurdle left for makers and influencers is an online store. Until recently, selling online required expensive cameras and an ad budget to reach customers. The barrier for entry was out of reach for a hobbyist or as a side gig.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".