Fun Fact: The three horror movies (besides IT) with the biggest opening weekends this year have a combined production budget of $18.5 million and earned a combined $100 million on their opening weekends. All three were produced by Jason Blum and Blumhouse Productions: Split, Get Out, and this weekend’s Happy Death Day, which opened at number one with $26.5 million on a $5 million production budget.
Blade Runner 2049 opened this weekend, and it should have been huge. It’s a fantastic movie (89 percent on Rotten Tomatoes); it’s a sequel to one of the most iconic sci-fi films of all time; it stars one of the biggest stars of this generation in Ryan Gosling and one of the biggest stars of all time in Harrison Ford; it’s directed by a legitimately terrific director in Denis Villeneuve; and there has been no shortage of marketing and promotion for the film.
When the weekend box office is as close as it was this weekend (with the top three films separated by around $500K), we probably won’t know who really won the weekend until final Monday numbers come in. However, regardless of who actually won the weekend, it looks like Tom Cruise’s American Made will be the loser. It ends the weekend with approximately $17 million, and even if it comes out on top, it’s not exactly a box-office take worth crowing about.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".