If you’ve launched a freelance writing business, there’s a good chance that you have some degree of confidence in your writing skills. Otherwise, you would have chosen some other kind of freelance business! (Just think, you could have started a landscaping business! Or opened a child care center!) But even though you’re a good writer, that doesn’t make you a good entrepreneur.
No one likes to be rejected or criticized. But as freelancers, we have to get used to it. In this post, Mark McGuinness reveals some practical steps we can take to lighten the sting of rejection and criticism. Mark is a long-time friend and colleague of mine. He’s also an award-winning poet, a creative coach, and the host of The 21st Century Creative podcast. His books for creatives include Resilience: Facing Down Rejection and Criticism on the Road to Success.
Newish freelancers often ask me where they should focus their marketing efforts. I understand the question. With so many marketing options available, it can be hard to know where to start. Additionally, people who’re in the “launch” or “build” stage of their business need strategies that will deliver results relatively soon. They may not have the luxury of waiting months or years for their marketing dividends to pay. So when I get this question, my response is always the same: Tap your network.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".