Erikka Askeland on Muck Rack

Erikka Askeland

Scotland

Director of strategic communications at Hollicom and bon vivant

Portfolio

What was your first job as a journalist?

A rock 'n roll university radio station indie music monthly, Vox.

How is social media changing news?

It may be killing it, it may be saving it

How do you prefer to be pitched on stories?

Not so much how, but what. First ask yourself the question: is it news or a sales pitch?