Data is informing how brands are working programmatically and their future programmatic strategy. This finding emerges from a recent piece of research. Campaign, in partnership with ISBA and The Exchange Lab, conducted a study to scrutinise brands’ use of programmatic. Why do some use programmatic agencies, while others prefer to bring programmatic in-house? With brand safety coming out as a major industry concern, how can brands start to feel more secure about the use of their brand and data?
As Oscar Wilde had it “the truth is rarely pure and never simple” but in a “post-truth” world it seems the truth is not just complicated, it might not even exist at all. Here, in an exclusive introduction to his new book A Short History of Truth , celebrated philosopher Julian Baggini takes on the thorny problem of veracity, uncovers ten types of truth and examines why, now more than ever, it’s our most valuable commodity.
"It’s like a dating website: you might have to meet quite a few people and you need a kick to get out there. But once you find someone, there needs to be unmanufactured magic for the relationship to be sustainable. You can’t fully manufacturer authenticity but you can help it on its way." Michele Oliver, VP marketing at Mars UK, was talking on a Campaign panel in Cannes ‘Can you manufacture authenticity?’, run in association with partners Olapic and Monotype.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".