Elizabeth Holmes on Muck Rack

Elizabeth Holmes

New York
Senior Style Reporter and Columnist — The Wall Street Journal
Covers:  women, style, fashion, teens, lifestyle, beauty industry, fashion week, beauty

WSJ senior style reporter + #THIS columnist. New-ish mom. Covered a presidential campaign before Twitter was a thing.

Elizabeth Holmes is a senior style reporter and columnist for The Wall Street Journal. She pens the #THIS Column, covering fashion, beauty and lifestyle trend stories for the Personal Journal section of the paper, a position she has held since 2014.

Prior to writing her column, she was a feature reporter for Personal Journal and host of the how-to series #THIS. w/ Elizabeth Holmes, found on WSJ.com, YouTube and ...

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Beware Signs That Say ‘Final Sale’

wsj.com — Retailers engaged in a cut-throat game of discounting this summer are playing an old card in a new way: the "final sale." The phrase used to mean a last-ditch promotion, with steep price reductions on end-of-season castoffs and no chance of returns.

Is Your Deodorant Working?

wsj.com — Are you worried about your deodorant? People are spending more on-and thinking a lot about-what they put on their underarms. Shoppers are on the hunt for new forms, different ingredients and more sophisticated scents. They are stocking up on options for different occasions: a natural deodorant for everyday use and an antiperspirant for sweat-inducing moments, like a job interview or a spin class.

Meet MikMak, the Mobile Shopping Network That Sells Via Video

wsj.com — Online videos make us laugh. But, can they make us shop? MikMak, a Brooklyn, N.Y., startup, wants to be a television shopping network for phone-obsessed millennials. It hopes to entertain them through a steady stream of 30-second advertising spots it calls "minimercials" on its iPhone app.

A Beauty Retailer That Knows What You Want

wsj.com — Naperville, Ill. One of the rare growth stories in retail can't be found on Fifth Avenue or Rodeo Drive. It's in a suburban strip mall. This summer, Ulta Beauty, a chain that sells makeup, skin care, fragrances and hair products, will add 40 stores, part of plans to increase by 100 this year to more than 970 stores.

Handbag Shopping: More Time Means More Satisfaction

wsj.com — Elizabeth McMullen takes a long time to buy a handbag-and that is something retailers should embrace. "It literally takes me months," says the 29-year-old marketing coordinator at a bank in La Crosse, Wis. Ms. McMullen started the hunt for her most recent bag nearly six months ago.

‘No’ Lists on Labels Make Shoppers Say ‘Yes’

wsj.com — DOW JONES, A NEWS CORP COMPANY News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. With shoppers more interested in what isn't in skin and hair products, many marketers tout their lack of ingredients like parabens, sulfates and phthalates Stop worrying about what's in your shampoo, moisturizer or deodorant.

5 Tips for Getting Beyoncé’s ‘Lemonade’ Look

blogs.wsj.com — Beyoncé's "Lemonade" was an over-the-top visual feast. But for Sir John, the pop sensation's makeup artist, the mandate was minimal. "It wasn't so much about what I was putting on as much as what I was taking off," says the celebrity makeup artist and L'Oreal brand ambassador.

Are You the Family Tech Support?

wsj.com — When Sandy LaVake accidentally broke the screen off her laptop recently, she picked up the phone and called one person she knew could help: her son, Jamie Martin. And the next time Mr. Martin, 27 years old, makes it home to Fargo, N.D., Ms. LaVake has another problem for him to troubleshoot.

Every Baby Can Be a Model

wsj.com — Carrie Stowell thought her daughter, Sadie, looked adorable during a family vacation to Florida a few weeks ago. The six-month-old was at the beach, laying on a Pottery Barn Kids pink-and-navy whale towel and wearing a matching tunic and sun hat.

The Digital Wedding Crashers

wsj.com — Morgan Pitts adored Kahlana Barfield's wedding to Dwayne Brown. She loved the venue (Brooklyn Botanic Garden), the groom's tuxedo (Tom Ford) and was charmed by the place cards (personalized bottles of Coca-Cola). The 25-year-old Ms. Pitts did not attend the festivities. She followed along via social media, thanks to the couple's wedding hashtag: #BrooklynBrowns.
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Aug 25, 2016

Someone was chewing gum really loudly on my train and I almost got annoyed but then I remembered the cricket woman and I checked myself

Aug 25, 2016

I need to preface this by saying that I really, really like Michael Buble.

Aug 25, 2016

Reading this and I'm all "exactly, yes, totally, I mean, this, yep, stop it, enough, please, SAME SAME SAME."  http://fashionista.com/2016/08/how-to-pitch-fashion-editors 

Aug 24, 2016

RT @PaulPage: 'There are a lot more Egyptian cotton goods than Egyptian cotton. It’s impossible.'  http://on.wsj.com/2c7UKdv  via @WSJ

Aug 24, 2016

Real talk: my dad's garage makes me crazy. 🙉🙊🙈 I feel a bit better knowing he's not alone!  http://on.wsj.com/2c3mVdi  by @ellenbyron

Aug 24, 2016

"She says she hasn’t gotten Botox since March. “That’s about right for you,” says Frank. “You’re not so old.”  https://twitter.com/allisongumbel/status/768536842887127041 

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