Elizabeth Holmes on Muck Rack

Elizabeth Holmes

New York
Senior Style Reporter and Columnist — The Wall Street Journal
Covers:  women, style, fashion, teens, lifestyle, beauty industry, fashion week, beauty

WSJ senior style reporter + #THIS columnist. New-ish mom. Covered a presidential campaign before Twitter was a thing.

Elizabeth Holmes is a senior style reporter and columnist for The Wall Street Journal. She pens the #THIS Column, covering fashion, beauty and lifestyle trend stories for the Personal Journal section of the paper, a position she has held since 2014.

Prior to writing her column, she was a feature reporter for Personal Journal and host of the how-to series #THIS. w/ Elizabeth Holmes, found on WSJ.com, YouTube and ...

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The Real Action at New York Fashion Week Is on Your Phone Screen

wsj.com — As more designers embrace the see-now, buy-now runway show, social media has taken on a central role as the way to turn watchers into shoppers at New York fashion week. This week, with more platforms than ever where brands and showgoers can post, the stakes have never been higher in the race for attention on Instagram, Snapchat and Twitter....

Christian Siriano, Whose Dresses Make Everyone Feel They Fit In

wsj.com — When actress Leslie Jones couldn't find a dress for the premiere of "Ghostbusters" this summer, she turned to Twitter. "It's so funny how there are no designers wanting to help me," Ms. Jones wrote. Christian Siriano, the 30-year-old designer who came onto the scene nearly a decade ago as a winner on reality TV's "Project Runway," jumped at the opportunity.

Beware Signs That Say ‘Final Sale’

wsj.com — Retailers engaged in a cut-throat game of discounting this summer are playing an old card in a new way: the "final sale." The phrase used to mean a last-ditch promotion, with steep price reductions on end-of-season castoffs and no chance of returns.

Is Your Deodorant Working?

wsj.com — Are you worried about your deodorant? People are spending more on-and thinking a lot about-what they put on their underarms. Shoppers are on the hunt for new forms, different ingredients and more sophisticated scents. They are stocking up on options for different occasions: a natural deodorant for everyday use and an antiperspirant for sweat-inducing moments, like a job interview or a spin class.

Meet MikMak, the Mobile Shopping Network That Sells Via Video

wsj.com — Online videos make us laugh. But, can they make us shop? MikMak, a Brooklyn, N.Y., startup, wants to be a television shopping network for phone-obsessed millennials. It hopes to entertain them through a steady stream of 30-second advertising spots it calls "minimercials" on its iPhone app.

A Beauty Retailer That Knows What You Want

wsj.com — Naperville, Ill. One of the rare growth stories in retail can't be found on Fifth Avenue or Rodeo Drive. It's in a suburban strip mall. This summer, Ulta Beauty, a chain that sells makeup, skin care, fragrances and hair products, will add 40 stores, part of plans to increase by 100 this year to more than 970 stores.

Handbag Shopping: More Time Means More Satisfaction

wsj.com — Elizabeth McMullen takes a long time to buy a handbag-and that is something retailers should embrace. "It literally takes me months," says the 29-year-old marketing coordinator at a bank in La Crosse, Wis. Ms. McMullen started the hunt for her most recent bag nearly six months ago.

‘No’ Lists on Labels Make Shoppers Say ‘Yes’

wsj.com — DOW JONES, A NEWS CORP COMPANY News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. With shoppers more interested in what isn't in skin and hair products, many marketers tout their lack of ingredients like parabens, sulfates and phthalates Stop worrying about what's in your shampoo, moisturizer or deodorant.

5 Tips for Getting Beyoncé’s ‘Lemonade’ Look

blogs.wsj.com — Beyoncé's "Lemonade" was an over-the-top visual feast. But for Sir John, the pop sensation's makeup artist, the mandate was minimal. "It wasn't so much about what I was putting on as much as what I was taking off," says the celebrity makeup artist and L'Oreal brand ambassador.

Are You the Family Tech Support?

wsj.com — When Sandy LaVake accidentally broke the screen off her laptop recently, she picked up the phone and called one person she knew could help: her son, Jamie Martin. And the next time Mr. Martin, 27 years old, makes it home to Fargo, N.D., Ms. LaVake has another problem for him to troubleshoot.
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Sep 30, 2016

RT @mims: Wednesday there was almost another massacre of children in America and you probably didn't hear about it.  https://twitter.com/nycsouthpaw/status/781597437282619392 

Sep 29, 2016

The Royal littles had one job today—to look absolutely adorable—and they did it SO WELL. https://t.co/VzgABxVyNc

Sep 29, 2016

RT @ChrisJack_Getty: Prince George of Cambridge plays with bubble's at a children's party in Canada today #RoyalVisitCanada https://t.co/Belb9J4cwO

Sep 29, 2016

This balloon artist should probably go ahead and retire after today's festivities. It will not get better than this. https://t.co/6F12yy3yKr https://t.co/BqWroDiyGS

Sep 29, 2016

RT @VancouverSun: The Royal Blog: Tea (and cuteness) is served as Charlotte & George host adorable tea party. #RoyalVisitCanada https://t.…

Sep 29, 2016

Model Anna Cleveland is having a major moment on the hungry-for-moments runway. Great piece by @rayalexsmith: https://t.co/ymaVxKgG00 https://t.co/iWtD9h2tX0

Sep 28, 2016

You know how I feel about the royals, but when it comes to this tweet I have to agree with @annaesilman: https://t.co/RhqTplmbsZ https://t.co/C18JwULBbr

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