Elizabeth Holmes on Muck Rack

Elizabeth Holmes

New York
Senior Style Reporter and Columnist — The Wall Street Journal
Covers:  women, style, fashion, teens, lifestyle, beauty industry, fashion week, beauty

WSJ senior style reporter + #THIS columnist. New-ish mom. Covered a presidential campaign before Twitter was a thing.

Elizabeth Holmes is a senior style reporter and columnist for The Wall Street Journal. She pens the #THIS Column, covering fashion, beauty and lifestyle trend stories for the Personal Journal section of the paper, a position she has held since 2014.

Prior to writing her column, she was a feature reporter for Personal Journal and host of the how-to series #THIS. w/ Elizabeth Holmes, found on WSJ.com, YouTube and ...

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Abercrombie & Fitch Tries On a New Attitude: Friendly

wsj.com — Abercrombie & Fitch, once the mean girl at the mall, wants shoppers to know it has grown up. The brand that drew teen fans to its stores with shirtless male models, dim lights and heavy perfume is cleaning up its image amid a sharp drop in sales.

Why Can’t a Store Be More Like a Website?

wsj.com — Luxury retailers face a frustrating paradox: Websites get a lot of traffic but few actual sales. Stores, on the other hand, are better at converting shoppers into buyers but struggle to attract crowds. What if the two selling channels worked together, with the strengths of one making up for weaknesses in the other?

The Real Action at New York Fashion Week Is on Your Phone Screen

wsj.com — As more designers embrace the see-now, buy-now runway show, social media has taken on a central role as the way to turn watchers into shoppers at New York fashion week. This week, with more platforms than ever where brands and showgoers can post, the stakes have never been higher in the race for attention on Instagram, Snapchat and Twitter....

Christian Siriano, Whose Dresses Make Everyone Feel They Fit In

wsj.com — When actress Leslie Jones couldn't find a dress for the premiere of "Ghostbusters" this summer, she turned to Twitter. "It's so funny how there are no designers wanting to help me," Ms. Jones wrote. Christian Siriano, the 30-year-old designer who came onto the scene nearly a decade ago as a winner on reality TV's "Project Runway," jumped at the opportunity.

Beware Signs That Say ‘Final Sale’

wsj.com — Retailers engaged in a cut-throat game of discounting this summer are playing an old card in a new way: the "final sale." The phrase used to mean a last-ditch promotion, with steep price reductions on end-of-season castoffs and no chance of returns.

Is Your Deodorant Working?

wsj.com — Are you worried about your deodorant? People are spending more on-and thinking a lot about-what they put on their underarms. Shoppers are on the hunt for new forms, different ingredients and more sophisticated scents. They are stocking up on options for different occasions: a natural deodorant for everyday use and an antiperspirant for sweat-inducing moments, like a job interview or a spin class.

Meet MikMak, the Mobile Shopping Network That Sells Via Video

wsj.com — Online videos make us laugh. But, can they make us shop? MikMak, a Brooklyn, N.Y., startup, wants to be a television shopping network for phone-obsessed millennials. It hopes to entertain them through a steady stream of 30-second advertising spots it calls "minimercials" on its iPhone app.

A Beauty Retailer That Knows What You Want

wsj.com — Naperville, Ill. One of the rare growth stories in retail can't be found on Fifth Avenue or Rodeo Drive. It's in a suburban strip mall. This summer, Ulta Beauty, a chain that sells makeup, skin care, fragrances and hair products, will add 40 stores, part of plans to increase by 100 this year to more than 970 stores.

Handbag Shopping: More Time Means More Satisfaction

wsj.com — Elizabeth McMullen takes a long time to buy a handbag-and that is something retailers should embrace. "It literally takes me months," says the 29-year-old marketing coordinator at a bank in La Crosse, Wis. Ms. McMullen started the hunt for her most recent bag nearly six months ago.

‘No’ Lists on Labels Make Shoppers Say ‘Yes’

wsj.com — DOW JONES, A NEWS CORP COMPANY News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. With shoppers more interested in what isn't in skin and hair products, many marketers tout their lack of ingredients like parabens, sulfates and phthalates Stop worrying about what's in your shampoo, moisturizer or deodorant.
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Oct 20, 2016

@lizzieohreally Lizzie I thought we settled this you are going as Elizabeth Holmes

Oct 19, 2016

Once again, fashion is not the first thing that comes to mind on #debatenight, but Hillary Clinton's ivory suit is by @RalphLauren. https://t.co/fFQ2Tm3PTD

Oct 19, 2016

RT @TimJHanrahan: First lady Michelle Obama wears Versace gown for Italy state dinner (not Gucci or Armani)  http://on.wsj.com/2esmnuW  by @BinkleyOnStyle

Oct 19, 2016

RT @BlackGirlsWinni: Their first state dinner vs their final state dinner. He still looks at her the same 😍😍😍 https://t.co/MDHmnvnoBq

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